IN PRINT
Print is dead, they say. Yet entire worlds come alive between its pages.
Three publications. Three approaches to visual storytelling.
A collection of editorial explorations examining how concept, imagery, typography and layout can build distinct visual worlds. Developed across three collaborative and independent projects, each publication offered a different level of creative ownership; from shaping a shared visual direction to developing an editorial identity from the ground up.
01
GAZE
CONCEPT
FEMININITY THROUGH THE FRAME.
GAZE explored representations of the modern woman through photography, drawing inspiration from Deborah Turbeville's atmospheric approach to image-making. Through expressive posing, unconventional angles, softened movement and introspective moments, the editorial sought to portray femininity through strength, autonomy and emotion rather than performance.
Developed collaboratively, the visual direction translated our photographic concept into an editorial system. My contribution focused on establishing the mood board and colour palette, curating image placement and shaping the final sequencing and composition of the publication.
Following a collaboratively produced photoshoot, I assembled the final magazine, balancing image scale, pacing and placement to carry the visual narrative across the publication. The final layouts allowed the photography to remain the focal point while maintaining a consistent mood throughout.
LAYOUT MOCKUP & MOOD BOARD
FINAL LAYOUT
02
DEJA VU
CONCEPT
A LOVE LETTER TO Y2K.
DEJA VU was a collaborative 16-page magazine built around the nostalgia, excess and visual language of the early 2000s. Developed by a five-person team, the publication revisited the fashion, beauty and cultural references of the era through a contemporary editorial lens.
A LITTLE NOSTALGIA. A LOT OF PERSONALITY.
Working within DEJA VU's established Y2K identity, my layouts embraced the visual excess of the early 2000s through layered imagery, nostalgic references, vibrant colours and playful compositions.
The creative challenge was to establish a distinct visual personality within my assigned pages while maintaining cohesion with the larger publication. The result balanced individual expression with a shared editorial direction, capturing the bold, unapologetic energy of the era.
A THROWBACK ACROSS FORMATS.
My contribution included a two-page editorial spread, a back-of-book advertisement, a half-page advertisement and an interactive digital interpretation of the spread.
Using Photoshop, Illustrator, Procreate and InDesign, I translated the nostalgic visual language across print and digital formats, maintaining a consistent aesthetic while exploring how the editorial experience could extend beyond the physical page.
03
RESERVE
CONCEPT
RESERVE is a conceptual women's publication celebrating individuality, self-expression and the many ways womanhood can look.
Rather than defining its reader through a single lifestyle or aesthetic, the publication was conceived as a space for women across different identities, ambitions and stages of life. The editorial experience draws from the intimacy of a personal journal—something collected, written in, returned to and ultimately made your own.
AN IDENTITY IN THE MARGINS.
The visual identity of RESERVE draws from the intimacy and expressive freedom of personal journals. The cover is built upon a written reflection challenging the societal expectations, archetypes and limitations imposed on women. Repeated continuously across the page, the entry serves both as a visual foundation and a deliberate expression of emphasis. As illustrations, photographs and cut-out typography overlap and obscure portions of the writing, the message remains discoverable in fragments throughout the composition, inviting readers to pick up the narrative wherever their eyes land.
Earthy neutrals, handwritten elements and imperfect, layered compositions recreate the feeling of a creative's journal: personal, expressive and collected rather than manufactured.
Rather than presenting a polished, singular definition of womanhood, the design embraces complexity, individuality and the beauty of being a work in progress.
The editorial concept was translated into four distinct touchpoints: the magazine cover, a feature spread, an interactive journal and sticker insert, and a back-of-book advertisement.
Each element explores a different form of expression while remaining part of the same visual world. The cover introduces the publication's layered identity, the feature spread brings storytelling into focus, and the interactive insert invites readers to contribute to the experience themselves.
HER VAULT
Products worth keeping close.
The traditional back-of-book advertising section became Her Vault: a curated space reserved for products that help readers feel most like themselves—the everyday objects, rituals and little luxuries treated almost like a collection of personal superpowers.
TAKEAWAY
SAME MEDIUM. DIFFERENT STORIES.
Across three publications, editorial design became an exercise in adaptation: translating collaborative ideas, established visual identities and independently developed concepts into cohesive reading experiences.
From assembling a shared photographic vision in GAZE, to designing within DEJA VU's nostalgic world, to building RESERVE from concept through execution, each project strengthened my understanding of how art direction can give content a distinct voice before a reader encounters a single word.
